The Future of Books by IDEO explores how digital can enhance, rather than detract from, our reading experiences. We put the three concepts outlined in the video into industry and cultural context.

Reading is an emotional experience. Books can make you laugh, cry or feel scared - but can technology make them even more immersive? MIT's Media Lab has created a book that lets you really feel and experience first-hand the emotions and environments described in the text.

With personalised subscription-based services like Netflix and Spotify changing the way people consume film and music, is e-reader iPhone app Oyster planning on doing the same for books?

As people become more wary of dynamic pricing, many businesses are developing transparent systems that engage the customer in the process.