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  • Free newspapers are not being read
  • Free newspapers are not being read
    Travis Ruse ©
SIGNAL

Free newspapers are not being read

Transport advertising company KBH has released a Rail Users study that claims that over 40% of rail users have not read the Metro or Evening Standard in the last 12 months, and 92% use a smartphone while on a train. Should brands be focusing on mobile advertising over print?

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