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  • Do dads feel underappreciated?
  • Do dads feel underappreciated?
    Dove Men+Care ©
SIGNAL

Do dads feel underappreciated?

Playing off the idea that dads are tired of the archetypal image of a hands-off 1950s father, Dove Men+Care have launched a campaign that recognises their role in bringing up kids. Dubbed 'Calls for Dad', the advert is based on data that shows men resent gender stereotypes.

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