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  • Would you buy 'human-grade' dog food?
  • Would you buy 'human-grade' dog food?
    Sara Broers ©
SIGNAL

Would you buy 'human-grade' dog food?

A new class of upmarket 'pet parents' – who treat their dogs and cats like children – are ditching traditional pet foods in favour of more premium offerings. In turn, new innovations like 'fresh from the fridge' and 'personalised nutrition plans' are catching on.

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