Using Twitter to offer career-anxious graduates access to hard-to-breach industries, Vitamin Water is not only making a connection with its audience, but developing strong associations with a new generation of rising talent.

Modern aspirations have hit a brick wall. As growing numbers realise that the things they were promised – a good job, beautiful home and pension plan – aren’t easily achieved, reality is kicking in for the West. Is the age of entitlement over?

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

Asia's selfie obsession – especially amongst women – is more prominent than ever. In response, there's been an explosion of beautifying apps that automatically detect facial features, and enhance them according to Eastern beauty ideals.