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  • Everyone wants to be forever young
  • Everyone wants to be forever young
    Rob veo_ ©

Everyone wants to be forever young

'Prevention is better than cure' is the approach Millennials are taking to healthy ageing. The sales of supplements, vitamins and brain games that 'keep the mind young’ are increasing in the US, and it's not just Baby Boomers, either – 18- to 36-year-olds are too.



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    Yoga for a new generation

    Yoga has a long religious history in India, but modern Indians are taking cues from the West and replacing spirituality with weight-loss and Instagram selfies. This once 'uncool' practice is fast becoming big business - but some fear the 'real' yoga is being left behind.

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    Looking for a healthier high

    People see ‘light’ alternatives as healthier – based on everything from packaging colours to product labels. But if it’s simply a matter of perception, is a ‘healthy high’ truly achievable?

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    Why Vitamin Water will be hot in 2015

    Using Twitter to offer career-anxious graduates access to hard-to-breach industries, Vitamin Water is connecting its audience with new generation of rising talent.

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    FUCK! i'm in my twenties: a millennial mentality

    Emma Koenig’s famous self-deprecating blog strikes a chord with a young generation coming to terms with the widening gap between ambition and circumstance.