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  • What does the city of York smell like?
  • What does the city of York smell like?
    Visit York ©

What does the city of York smell like?

Travel brochures usually contain beautiful imagery and romantic descriptions to entice tourists. The latest guide to the UK city of York, however, uses smell to demonstrate different activities the city holds – from a day at the races to the railway museum, to ghost walks.



  • Article image Original Source Audio Shower: what does a shower gel sound like?

    Sonic branding can be an effective way to convey messages. We know what Original Source shower gel feels and smells like, but to complete the sensory experience, what does it sound like?

  • Article image Designing a theatre for the mind

    From audio logos to product design, sound is now an important part of branding. But how much noise is too much? Are there really any benefits to owning a microwave with its own soundtrack?

  • Article image The Scent of Departure: cities in bottles

    The Scent of Departure is a perfume brand which claims to have captured all the complexities of 20 global cities, each in one small bottle.

  • Article image The Plaza's perfume

    One of the world's most luxurious hotel resorts, New York’s The Plaza, has released its own signature fragrance in a new scent marketing initiative.