Combining computer algorithms and real stylists, British menswear brand Thread aims to deliver a truly personalised shopping experience that strips out the distractions and confusion of online shopping.

Online beauty start-up Julep is an internet phenomenon, targeting women of all ages who are genuinely passionate about beauty products and want their opinions and expertise to count. But what’s attracting so many women to sign up?

As e-commerce expands, brands are rethinking their business models to cater to shifting consumer habits. Cartwheel is a collaboration between US retail titan Target and Facebook that bridges the gap between real-world shopping and social media.

Mass Customisation represents the shift from an industrial, one-size-fits-all-culture to a world where everything – from media to manufacturing, healthcare to automobiles – is in some way personalised to the needs of the individual.