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  • Fragrance Lab: creating your signature scent
  • Fragrance Lab: creating your signature scent
    Fragrance Lab ©
SIGNAL

Fragrance Lab: creating your signature scent

Having trouble choosing the right fragrance? Selfridges has launched an interactive 'Fragrance Lab' for shoppers at its flagship store in London. After passing through 'sensorial chambers', people are presented with a signature scent based on their personal preferences.

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