Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Nostalgia fuels Miller Lite sales
  • Nostalgia fuels Miller Lite sales
    adage.com ©
SIGNAL

Nostalgia fuels Miller Lite sales

MillerCoors has hit upon a way to revive its struggling Miller Lite brand. By reintroducing the original 1970s packaging, it’s seen a significant rise in sales. The once limited edition packaging is now a cornerstone of its 2014 marketing plans.