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  • 'Tis the season for fresh food
  • 'Tis the season for fresh food
    nielsen.com ©
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'Tis the season for fresh food

In the US, the week of Christmas is the second highest-selling week of the year for fresh food, after Thanksgiving, with sales 8% higher than average. Fresh ham, for example, is 2.3 times more likely to be purchased during that week than at any other time.