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  • eBay auctions "take too long"
    businessweek.com ©
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eBay auctions "take too long"

Fewer than 15% of people who list items on eBay are opting for an auction-only sale, according to researchers. They have found that 'Buy It Now' options are more popular as they appeal to 'time-poor' consumers who don't want to wait for an auction to end.