Basic bus tours and cheesy postcards have had their moment in the sun – there’s a new type of tourist in town. This ethically-driven, algorithm-defying traveller has burst onto the scene. Anti-tourists strive to live like locals, leave no trace, and avoid the beaten track at all costs. And it’s essential that brands speak their language. Join Kesang Ball, co-founder of conscious travel platform Trippin and Canvas8’s senior commissioning editor, Leah Sinclair, for a live virtual exploration of the anti-tourist movement.
Featured Speakers
Leah Sinclair is a commissioning editor at Canvas8 and freelance journalist whose bylines include Stylist Magazine, Grazia, Evening Standard and more. She can usually be found binge-watching a new TV show or bar-hopping in London with a margarita in hand – on the rocks, of course.
Kesang Ball is a multidisciplinary, creative cofounder of Trippin. Her work at Trippin is driven by reshaping the travel industry through unrivalled cultural awareness and the empowerment of a global community of diverse voices who are shaping contemporary culture. From partnerships with the likes of BBC Earth, Nike, Versace and Airbnb to partnering with cultural institutions such as Notting Hill Carnival and fostering academic research with University College London, her work centres community and platforms marginalised voices, weaving deeper narratives into the fabric of exploration into over 120 destinations around the world.
