Is a global economic upturn around the corner? Or will we feel the impacts of inflation and international trade wars for years to come? If economic recovery happens sooner rather than later, how might you be the first to act on newfound consumer confidence, and have a first-mover advantage with your audience and within your category? As part of Expert Outlook's Getting Future Fit series, we'll focus on the key consumer behaviours businesses should look for as early indicators of recovery. We’ll explore the first changes we see in culture, so you can identify triggers to press go on new investments and innovations.
Jared is Director of Cultural Intelligence at Canvas8. He has over 15 years of experience understanding what makes people tick and how culture is evolving. He has a background in creative development and brand strategy and now heads up Canvas8's Cultural Intelligence team - interrogating how brands can better equip themselves for success by using cultural insight and foresight.
Nicholas Lising-White is a senior behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.