Expand, don’t shrink, in 2026.
Global expansion and campaigns require more than just navigating regulations or commerce - they require a social license to operate. Even the most robust strategies can fail when they lack a deep understanding of local culture.
Save your seat for a 25-minute briefing on the three core principles of cultural assimilation. We’ll show you how brands including Airbnb, KFC, and Patagonia, build strategies that make local communities feel respected and valued. Learn how to ensure your market growth isn't just watched, but welcomed.
Featured Speakers
Jared is Director of Cultural Intelligence at Canvas8. He has over 15 years of experience understanding what makes people tick and how culture is evolving. He has a background in creative development and brand strategy and now heads up Canvas8's Cultural Intelligence team - interrogating how brands can better equip themselves for success by using cultural insight and foresight.
Anna is a senior behavioural analyst at Canvas8. Her background in journalism spurred her interest in the intersection of power, identity, and media. She has a master’s in Gender, Media and Culture from The London School of Economics, where she researched media representation and diversity. Outside of work she can be found gardening, taking too many photos, or endlessly trying to crochet the same scarf.
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2 Jun 2025
A Cultural Snapshot of India: 2025
India’s booming market is attracting brands globally, but few get it right – with some treating it as a monolith and not the rich, diverse culture that it is. Canvas8 speaks to expert Onaiza Drabu about what it takes to make it in India in 2025, from prioritising value for money and frictionless transactions to celebrating Indian aesthetics.
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20 Mar 2025
How to effectively localise global brands in Asia
Global companies often have to balance brand consistency with local relevance. But this can be difficult – especially in APAC, with its diverse cultures and habits. How can brands maintain a consistent story globally? How should they approach cultural differences? And what does it mean to localise beyond aesthetics?
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4 Jul 2025
Siew Ting Foo on the future of glocalisation
Trump’s tariffs are destabilising globalisation, paving the way for a renewed glocalisation. To explore how brands can thrive amidst economic shifts and rising local pride, Canvas8 spoke with Siew Ting Foo who delves into how brands can connect with people via cultural fluency.