Despite the widespread adoption of eco-minded attitudes and behaviours, recycling is losing its virtuous appeal in Britain. As people struggle to comprehend how they can make an impact against the tide of plastic waste, how can brands turn recycling and reducing waste into simple everyday habits?

People tend to think that plastic packaging is a major polluter of the planet. But what if plastic packaging isn’t the worst? Canvas8 spoke to Professor Tatiana Sokolovato to uncover how our bias against plastic can blind us to other types of product packaging that can cause more harm to the planet.

Woola offers a solution to plastic pollution and wool waste by converting leftover wool into eco-friendly packaging, winning it the 2023 LVMH Innovation Award in the Sustainability & Greentech category. With supply chains under scrutiny, brands are having to innovate to satisfy discerning shoppers.

The French city of Roubaix has seen significant results in its year-long initiative to reduce household waste by inspiring behaviour change. The campaign highlights the power of public education and awareness-building around sustainability to steer communities towards progress.