With over 20 million active shoppers, same-day delivery, and recent expansion into the luxury market, Coupang is South Korea’s answer to consumers’ hyperconnected demands. As online shopping overtakes traditional shopping, speed becomes the currency for the satisfaction of Korean shoppers.

TEMU, an entrancing e-commerce contender, seamlessly fuses Amazon’s diversity with TikTok’s vibrancy to offer consumers a new and intuitive online shopping experience. Catering to Gen Zers’ preferences, its one-stop-shop appeal marries transparency and gamification, enriching modern shopping trends.