Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

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The International Paralympic Committee has released an ad to challenge condescending perceptions about the upcoming Paralympics. The campaign highlights the importance of recognising Paralympic athletes as skilled and dedicated competitors rather than simply celebrating their participation.