Several prominent lifestyle-focused gyms are embracing new weight-loss drugs, releasing products and regimes in 2024 that offer support to GLP-1 users. As drugs like Ozempic become normalized, people are looking for brands to offer companion products to aid in their fitness journeys.

Weight-loss drugs like Ozempic, Wegovy, and Mounjaro are on the rise in the USA, and many people are interested in seeing how taking them could impact their health. But with drugs like these helping to curb hunger pangs and cut back on cravings, how could they impact food and drink brands?

With all the buzz around empowerment and body positivity movements, the pervading message is still that body image equals worthiness. Diet culture remains toxic and nobody is spared from its sting. How can brands be kinder and more transparent while breaking the cycle of unhealthy diet messaging?

Oprah Winfrey has publicly admitted to taking the controversial weight loss drug Ozempic following months of public speculation and scrutiny. As weight loss drugs gain mainstream acceptance, people are looking for more transparency around their use in a new era of body positivity.