Bottega Veneta has showcased its traditional artisanal craft in a short film that acts as an ode to slow luxury. The film highlights the time and care that goes into each piece, helping luxury shoppers legitimise their spending at a time when many are cutting back on non-essentials.

The Knotty Ones uplifts local Lithuanian women through its knitwear and prioritises eco-friendly materials. As brands are coming under increased scrutiny for their fast fashion systems that exploit garment workers and greenwashing, those that go against the grain are garnering attention and loyalty.

Mercedes-Benz has released a luxury Mahjong set aimed at Chinese HNWIs, tapping demands for Guochao aesthetics. With people placing an increasing emphasis on cultural heritage, brands are jumping at the chance to provide authentic and culturally aware products to help build their reputation.