Dover Street Market is opening its first store in Paris in Q2 2024, ahead of the brand’s 20th anniversary. The new retail space will extend beyond fashion, offering a centre for art, communication, and community at a time when consumers want to be engaged in meaningful ways.

Alo Yoga is stepping into the metaverse with a virtual store where customers can shop and explore the athleisure brand's digital offerings. As people slowly lean into phygital shopping experiences, brands like Alo are exploring how to engage them in meaningful and accessible ways.