Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People expect brands to rise to society’s challenges

Shared Values

People expect care and emotional intelligence from brands

Everyday Empathy

Japan

Work

Relationships and dating

While Japan has introduced a growing number of measures to increase the rate of paternity leave, survey results show that uptake has been slow. Workplaces can provide greater support to young parents by helping to ease the societal and economic pressures young parents face.
