In the face of inflation and online misinformation, The Ordinary brings authenticity to clean skin and hair care through effective, easy-to-use, and affordable products. How can brands satisfy the pandemic-driven skincare boom using scientifically-proven ingredients that beauty consumers can trust?

Renude is harnessing AI to make dermatology more accessible, accurate, and speedy. Appealing to people who lack access to skin care specialists, and those overwhelmed by too much – often contrasting – information found online, Renude is providing a simple skincare and skin health solution.

Skincare consumers are more educated than ever, and they expect reasonably priced products with ingredients relevant to their specific needs. Subscription-based skincare company Skin + Me provides custom advice from expert dermatologists that’s designed to adapt as your skin changes.

Gwyneth Paltrow has debuted Good.Clean.Goop – a sister brand of Goop that aims to make premium clean beauty more accessible. But as de-influencing is here to stay and people are increasingly fatigued by celebrity ventures, playing up affordability may not be enough to win over audiences.