Briony is a Senior Behavioural Analyst at Canvas8. With a degree in Professional Communication and several years spent in advertising and consumer research, she understands the importance of decoding audience behaviour and the impacts for brands. She has a love for storytelling with data and cultural insights. Outside of work you can find her spending too much money on books, dining out, and the latest gym class craze.

The need-it-now mentality has become the norm

Compulsive Convenience

India

Resale and online marketplaces

Meesho, a leading social commerce platform in India, has secured $275 million from investors in the initial stages of a larger funding round. With a focus on value-conscious users and a commitment to exceptional UX, the company aims to compete directly with giants like Amazon.