Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.

People are operating with a heightened perception of value

Critical Spenders

Europe

Watches and jewellery

Luxury watch prices have plummeted 40% from 2022 peaks, outpacing the overall luxury market decline. Economic uncertainty and shifting consumer priorities are challenging the industry as buyers seek value, transparency, and alternative investments in a shifting luxury landscape.