Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows. 

People want their identities to be reflected in mainstream culture

Collective Equity

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

United States

Media and Entertainment

TV, film, and social media video

Issa Rae has launched Ensemble, a company that aims to connect diverse and underrepresented creators with global brands. As the creator economy continues to grow, there's an opportunity to bridge the intention-action gap by financing and supporting a more diverse pool of creators.

Strong Black Lead: creating community around content

Issa Rae: uplifting Black voices in American TV