Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


Life Hackers

People are searching for stability in alternative sources of authority

Alt Faith

Global

Community and grassroots

Social networking

Users are hacking TikTok’s algorithm-based blue comments to raise awareness about the ongoing violence in Gaza. The feature allows online activists to reach a wider audience and highlights how knowledge of tech innovation and algorithms can create alternative means for social justice advocacy.