Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People are reconsidering what possessions mean to them 

Ownership Reset

People are operating with a heightened perception of value

Critical Spenders

The need-it-now mentality has become the norm

Compulsive Convenience

United Kingdom

Luxury

Shopping

Resale and online marketplaces

Clothing, footwear, and accessories

UKTikTok has introduced its 'Preowned Luxury' category within its TikTok Shop in the UK, enabling users to browse and purchase luxury fashion while remaining on the platform. As TikTok looks to expand its Shop even further, it's tapping into the growing market of resale luxury goods.  