BeReal provided an antidote to the ultra-curated depiction of people's lives online, but the launch of its RealPeople feed is proving to be divisive. The function offers a curated feed of 'the world's most interesting people', which many are arguing goes against the de-influencing nature of the app.

Meta is injecting personality into AI with its latest chatbots designed to engage Gen Zers. While giving AI more personalised characteristics can drive engagement, risks remain over the responses generated by the persona-driven tech, posing questions about ethical deployment.

TikTok is the gold standard when it comes to attention economy algorithms, and now the app is kicking it up a notch by testing an AI chatbot that makes the app even more personalised. As AI proliferates across sectors, the personalised experience it offers could help quell scepticism about the tech.