Frontier Airlines has launched an initiative to let people pay more to have nobody sit next to them on a flight. While budget airlines offer the ability to travel despite financial squeezes, people are prioritising comfort and safety when travelling, and are willing to hack the system to get them.

Ultra-low-cost carriers offer a no-frills experience at very low fares and charge mercilessly for ancillary services. With consumers more willing to splurge on travel, demand for premium cabins has gone up. How can budget airlines keep up when people increasingly see travel as an indulgent treat?

Breeze Airways is a new airline offering low fares in secondary markets without the disadvantages or stigma associated with low-cost carriers. By modernizing air travel with a streamlined, tech-focused experience that younger generations crave, how is this approach shaping the future of air travel?

A campaign from Alaska Airlines is directly targeting Delta customers, who expressed anger over announced changes to the Delta SkyMiles loyalty program. The move from Alaska works to not only promote its own program and give financial benefit but also helps ensure consumers feel heard and valued.