Uprise offers Gen Zers a digital family office to help optimise their finances, combing AI with human advisors to hone personalization and build trust. In spite of a wave of new fintech solutions available to Gen Zers, financial literacy is still low and this cohort wants help managing their money.

Goodly allows employers to offer student loan repayment as an employee benefit. As student debt is a significant source of stress for Americans, a meaningful perk such as loan payback could keep employees loyal to a company – particularly over trendier, but less impactful job incentives.