Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People expect care and emotional intelligence from brands

Everyday Empathy

People are constructing meaningful collectives 

World Builders

Global

Apps and software

Social networking

WhatsApp’s latest ad campaign shines a spotlight on the role it plays in keeping families connected in times of conflict. In a world increasingly divided by conflict and distance, social platforms have become a lifeline for millions who are facing separation and hardship.