Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

People are constructing meaningful collectives 

World Builders

Gen Z (born 1997-2010)

Gen Alpha (born 2011-present)

Australia

Eating and Drinking

General food

McDonald’s Australia is looking to affirm its place in culture and cross-generational relevancy with a new Big Mac ad reviving the famous Big Mac chant. The ad tracks Australians trying to remember the chant throughout the decades, leveraging humour and nostalgia to land with 2024 audiences.