Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are looking for a visceral reprieve from the permacrisis

Essential Escapism

Global

Fashion and Style

Loewe has released a humourous brand film that finally explains how to pronounce its name, leaning into the confusion people face in their attempts. With people seeking experiences that make them smile and laugh, luxury brands can play with humour as a new path to status signalling and elitism.