The 'Girls Just Wanna Grow Plants' campaign by the Agency for Nature appeals to Gen Z women seeking an escape from hustle culture and a connection to nature. Despite the positive impact nature has on mental health, many young Britons feel disconnected from nature, causing them to seek it out.

Shifting travel preferences post-pandemic means that many Aussies are looking to reconnect with nature on their doorsteps. Unyoked, a travel company that brings off-grid cabins to natural areas just outside cities in Australia, is allowing people to explore the great outdoors on their own terms.

Cotopaxi and Headspace are aiming to encourage people to re-discover the benefits of time outdoors. Brands attuned to people's reconnection with nature can provide solutions that thoughtfully blend tech with natural spaces, helping consumers decompress, recentre, and rediscover balance.

Forest schools across the country have seen demand increase since the pandemic as children take their learning outside the classroom. But how is spending time in nature changing how Gen Alphas are developing? And what initiatives can brands take to support outdoor discovery in kids’ early years?