For neurodivergent people, the discourse around conditions such as ADHD, OCD, or ASD can often seem wide of the mark. But with neurodiverse-identifying communities growing online, how can brands use their preferred modes of communication to reach them authentically and transparently?

Several Singaporean malls have introduced 'calm zones' to offer elderly and neurodivergent people a more comfortable shopping experience. By providing public spaces to accommodate different access needs, this initiative exemplifies how brands can reach a wider audience by leading with inclusivity.

Loop provides stylish noise protection earwear that's fashionable and functional. No longer simply worn as ear protection at noisy concerts, these earplugs are positioned as an everyday accessory to reduce and filter disruptive noises – destigmatising the needs of people who are sound-sensitive.

A decade since its first store in China, the retail store MINISO has seen itself become a global lifestyle brand offering affordable, top-quality products. With thousands of locations globally, it entices ‘kidults’ through blind boxes and themed stores that elevate the dollar-store experience.