Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows. 

People expect care and emotional intelligence from brands

Everyday Empathy

People expect brands to rise to society’s challenges

Shared Values

Gen Alpha (born 2011-present)

Sweden

Beauty and wellbeing

Skincare

Swedish pharmacies have introduced a new age restriction, prohibiting young children and teens from purchasing anti-ageing products without parental guidance. The measure aims to prevent kids from experimenting with harmful products while promoting age-appropriate skincare habits.

#Sephorakids highlights unhealthy beauty standards

Dove tackles Gen Alpha skincare anxieties