Lottie Hill is a senior behavioural analyst at Canvas8 with a background in psychology and an eye for spotting trends in numbers. Specialising in data and analytics, she’s spent the last four years digging into cultural insights for clients like Meta, Google, and Adidas. Outside of work, you’ll find Lottie travelling as much as her bank balance will allow or working on her latest lino printing project.

Polarised Populations

People are refusing to accept purpose-washing

Assertive Audiences

North America

Publishing

The US has witnessed a surge in book bans in schools and libraries. The increasing controversy over reading materials highlights increased polarization in the US, with activist groups pressing to ban books and brands seeking to counter restrictions and improve access to literature. 