A survey has found that Latin American communities in the US want to see more ads that focus on Latin American people and culture. Amid a search for better representation, some people are turning to hyper-local content, creating opportunities for brands to offer diverse, accurate messaging.

A survey of US adults has shown that the vast majority of the general population supports LGBTQ+ representation in advertising and would remove their support if representation efforts were halted. The data signals a continued push for inclusivity amid growing attacks on LGBTQ+ rights.