Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.

People want their identities to be reflected in mainstream culture

Collective Equity

France

Sports

The 2024 Paralympic Games in Paris are set to reach unprecedented global viewership and brand involvement, reflecting broader cultural shifts towards greater equity and inclusion. As the Paralympics gains momentum, brands have the opportunity to demonstrate commitment to these values.