Adidas' 'Runner 321' campaign, which features athletes with Down syndrome, was honoured at the 2023 Cannes Lions Festival. By providing more disability representation on screen, the campaign sought to meet expectations from people across society who want their experiences depicted authentically.

With disability representation lacking both on screen and behind the camera, Unilver's Believe in Talent initiative attempts to address this imbalance. The campaign creates inclusive opportunities, providing a toolkit and guidance on fostering a safe production space for disabled creatives.

Disability rights advocate and speaker Molly Burke is busting stigma by educating people about her daily life as a blind woman on YouTube. She has been instrumental in filling the representation gap left by mainstream media and breaking down the barriers that blind people regularly experience.

As the push for inclusive design gains momentum, principles like DeafSpace have the potential to transform how we think about public spaces. Who were our existing spaces created for – and who do they exclude? And how can brands and designers begin to address the divide in accessibility?