Maria is a senior behavioural analyst at Canvas8. After completing her Master's degree in Social and Cultural Psychology, she delved into the world of research. Her experience ranges from behavioural science and design research to cultural insights. She loves asking questions, so naturally she specialised in qualitative research. In her free time, she likes to do all the usual things (from watching movies to hanging out with friends), plus playing ultimate frisbee and running long distance.

People expect products and services that feel made for them

Personal Worlds

People expect brands to rise to society’s challenges

Shared Values

Gen Alpha (born 2011-present)

Malaysia

Singapore

Thailand

Beauty

Mental health

Skincare

As demonstrated by the #Sephorakids movement online, Gen Alpha are using adult skincare products that risk damaging their skin. 

 is a mum-and-baby care brand that offers children-friendly products, allowing children to experiment with skincare while sheltering them from potential harm.