Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People want their identities to be reflected in mainstream culture

Collective Equity

People expect brands to rise to society’s challenges

Shared Values

People are refusing to accept purpose-washing

Assertive Audiences

India

Work

Survey data shows that Indian women in the tech and IT sectors distrust organisational DE&I initiatives. As people increasingly scrutinise and prioritise their companies' abilities to deliver on DE&I goals, they’ll expect equitable workplaces to be the bare minimum – not a perk.

Report reveals Indian workers' changing priorities

Indian netizens hit back at calls for 70-hour work week