Maria is a senior behavioural analyst at Canvas8. After completing her Master's degree in Social and Cultural Psychology, she delved into the world of research. Her experience ranges from behavioural science and design research to cultural insights. She loves asking questions, so naturally she specialised in qualitative research. In her free time, she likes to do all the usual things (from watching movies to hanging out with friends), plus playing ultimate frisbee and running long distance.

People are processing a synthetic reality

Reality Split

People are mining the past for stable comfort 

Ultra Cosy 

Gen Z (born 1997-2010)

United States

United Kingdom

Technology

Media and Entertainment

Apps and software

Lapse enables people to capture ‘analogue’ photos with their smartphones.  Users need to wait while their snaps are 'developed’, with no option for editing or retaking. Combining the practicality of smartphones with the charm of analogue photography, Lapse aims to help Gen Zers be more present.