Stefan Kelly is a Senior Behavioural Analyst at Canvas8. Stefan has a background in behavioural science and psychology, and has spent most of his career researching how people form beliefs and make decisions. Now he spends most of his time trying to understand the interactions between identity, uncertainty and culture. After work, he's likely reading old psychiatry blogs, scouring 2nd hand clothing apps, or failing to get Arsenal tickets.

People are operating with a heightened perception of value

Critical Spenders

People expect brands to rise to society’s challenges

Shared Values

People are recognising the urgency of global environmental measures 

Sustainable Solutions

France

Fashion and Style

Shopping

Sustainability

Clothing, footwear, and accessories

Veja's Paris store focuses on sustainable fashion, offering repairs and products to increase longevity. It embodies ethical consumption trends, reflecting values important to today's consumers, who prioritise environmental and social impacts and durability in their purchasing decisions.