Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People want their identities to be reflected in mainstream culture

Collective Equity

United States

Media and Entertainment

TV, film, and social media video

Community and grassroots

Citizenship

An Apple TV+ special gives a background to Franklin Armstrong, the first Black character in the long-running cartoon strip 

. The show demonstrates a commitment to inclusivity and representation by addressing its history while continuing to evolve alongside important conversations. 