Megan Thee Stallion has collaborated with Nike to release Hot Girl Systems, a fitness apparel line catering to all bodies. Speaking to the rapper's brand of inclusivity and wellbeing first, the release responds to growing demand for body representation and softer approaches to wellbeing.

The North Face is promoting diversity in outdoor sports through its free online 'Allyship in the Outdoors' program. Addressing challenges faced by people of colour in accessing nature, the program responds to rising demands for equitable and inclusive approaches to physical activity outside.