The McDonald’s McRib is going on its farewell tour, giving hungry fans one last chance to get it while they can. The campaign plays on the public desire for nostalgia and leans into the cultural touchstone status of the menu item, with sporadic appearances making it increasingly popular.

HMV has launched an in-house record label – 1921 Records – to appeal to people looking for emotive and tactile relationships with their music. As people look to mine the past for comfort during uncertain times, the brand is aiming to provide a sense of familiarity and nostalgia through vinyl.

Clinique’s ‘almost-lipstick’ Black Honey has resurged in popularity thanks to a TikTok user who spotted it in a noughties movie. This enduring success showcases the brand’s ability to transcend fleeting trends, emphasising the power of nostalgia and cross-generational beauty fan favourites.

Victoria Monét weaves nostalgia and craftsmanship into her music, creating a magnetic allure for a new generation of R&B enthusiasts. Blending classic R&B elements, modern production, and emotionally resonant lyrics, what does her music say about the new expectations of the genre?