Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


Border Reorder

People want their identities to be reflected in mainstream culture

Collective Equity

General food

Supermarkets and food

Media and Entertainment

TV, film, and social media video

Snacks and desserts

Dorito's Super Bowl ad features Jenna Ortega, her two fictional 'abuelas', and actor Danny Ramirez to promote the brand's spicy Dinamita flavors. It caters to consumers' changing palates and showcases Latin culture, acknowledging the influence of diverse communities on flavor choices.