The first of its kind, Saudi Arabia has announced that it will develop a gaming-centric retail and tourist destination. As people increasingly engage with gaming across multiple facets of their lives, they expect companies to envision brand experiences through gaming ecosystems.

As younger Asians take over the spending demographic, they also demand relatability, transparency, and representation from their faves. The Singapore Grand Prix makes the most of this by blending music and sports, creating a boundary-breaking show for a new generation of racing fans.