Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People are processing a synthetic reality

Reality Split

People expect care and emotional intelligence from brands

Everyday Empathy

People expect products and services that feel made for them

Personal Worlds

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

Japan

Relationships and dating

Apps and software

Gaming

Japanese dating app company Tapple has created Koi Suru AI, a dating simulator that uses generative AI to tailor gameplay. As dating woes continue to plague young Japanese, there’s an opportunity to harness tech as a means to facilitate – not replace – meaningful IRL connections.